HockeyAllsvenskan partners with Future Sports Agency

Future Sports Agency is happy to announce that we have partnered up with the Swedish hockey league HockeyAllsvenskan to help with broadcasting rights, commercial sales and digitalization during the coming years.

HockeyAllsvenskan is today the third largest league in Sweden after SHL and Allsvenskan. The fourteen teams and 400 games per season attract over a million visitors in the arenas every year and record viewing.

– HockeyAllsvenskan have experienced very strong developments over the past seasons and now it is time to accelerate this further together with Future Sports Agency. This new partnership is long-term and profound that gives us a unique competence within the sports rights and media industry that will benefit the league, our teams and fans, says Gabriel Monidelle, CEO HockeyAllsvenskan.

Future Sports Agency is a new sports agency on the Scandinavian market launched by Manfred Aronsson and Jacob Leander-Olsson. Together they have over thirty years of experience from the Scandinavian TV market, streaming services and sports. Manfred Aronsson is one of the most experienced leaders in the media industry and has in the past been CEO of MTG Sweden (NENT Group today), C More and Kanal 5. In these roles, he has acquired and worked with top rights such as Premier League, Champions League, NHL, Olympics and Allsvenskan.

Most recently they led IMG and Endeavor backed Strive Sport that launched La Liga, Serie A and MLS direct to consumer with great success. The streaming service was acquired by TV4 in Sweden and TV2 in Denmark in 2020.

– The future is digital and we want to help HockeyAllsvenskan navigate in this changing media landscape. We want to take our experiences, insights and relationships to help develop HockeyAllsvenskan’s packaging and product. This will include handling of broadcast rights, assist with commercial partnerships and develop new digital offerings to the league’s stakeholders, says Manfred Aronsson, CEO Future Sports Agency.

Want to work with HockeyAllsvenskan or learn more? Get in touch with us below.


Contact information

Manfred Aronsson, CEO Future Sports, +46 70 8335574

Gabriel Monidelle, CEO HockeyAllsvenskan, +46 70 7996565