A modern, Scandinavian
sport agency

A modern, digital &
data-driven sport agency

We work with the leading leagues, teams and tournaments in Scandinavia to help them navigate the modern media landscape with sporting rights, commercial sales and digital consultation. Together we have over thirty years of experience from the local TV-market, buying sports rights and working with all major streaming platforms on the market.

What makes us different?

Unique experience

Over thirty years of experience in roles such as CEO of C More, MTG Sweden (NENT Group today) and Discovery's Kanal 5. Acquired and worked with top rights such as Premier League, Champions League, Olympics, NHL, La Liga and Serie A.

Full service

We work closely with our partners through the rights period and together build up value. Support with TV-rights, commercial sales, digitalization and packaging.

Digital approach

Data-driven in everything we do. Launched and worked with all major streaming platforms on the market such as C More and Viaplay.

DTC opportunities

Most recently led the IMG and Endeavor backed Strive Sport where we took La Liga, Serie A and Major League Soccer direct to consumer in Scandinavia. Later sold to TV4/C More in Sweden and TV2 in Denmark.

Contact information

We are located in Stockholm, Sweden and can be reached either through info@futuresports.se or through the contact information below.

Manfred Aronsson

Jacob Leander-Olsson